Pre-mixed Sober Options Preferred

According to The Future of Wine and Spirits 2025 report, 55% of those moderating their alcohol intake are looking for more pre-mixed sober options. The ready-to-drink (RTD) category of pre-mixed NA cocktails will see a major growth within the next couple of years, according to the report. Premium RTDs, offer consumers an affordable luxury at home, seizing the ongoing growth trend of at-home socializing.

Another added benefit of RTDs is that they can be sold in portable containers (for on-the-go consumption), and in variety packs, offering a choice of flavors for consumers who are seeking a convenient way to taste different options.

Beverage brands that invest in innovation and respond to consumer needs, will deliver what consumers want, and lead as frontrunners in the growing N/A market.

REPORT FINDINGS:

Actionable Insights for Brands:

• Prioritize natural ingredients, functional benefits, and label transparency to align with health-focused consumers.
• Innovate with emerging flavors that reflect modern preferences for refreshing, tart, or botanical tastes.
• Offer variety packs and seasonal flavors to ensure engagement and excitement.